Month: September 2020 | The Planet Mark
#GlobalClimateStrike | Strike the right balance with The Planet Mark

#GlobalClimateStrike | Strike the right balance with The Planet Mark

This Friday, thousands of climate strikes will take place across the globe to demand urgent action to tackle the climate crisis. The answer to the question of what does striking achieve…? Is simple: We strike because we are fighting for our future and for future generations. We strike because there is still time to solve the climate crisis, but time is of the essence. We strike because of how swiftly and decisively we act determines our shared future.  

At The Planet Mark we know that change doesn’t just take place online; individuals, organisations and people of all ages must be equipped with the knowledge and empowered with the tools to drive change within their own spheres of influence.  And this is where we can help. 

In support of the #GlobalClimateStrike, we will be providing complimentary carbon clinics designed to help organisations of all shapes and sizes cut through the complexity and take climate action with confidence. The free sessions will outline the first steps to measuring and reducing your carbon footprint and the practical methods to implement this into your business. These 30-40 minute Clinics, suitable for organisations of more than 20 people are designed to give tailored advice to help businesses on their sustainability journey’s. 

The most exciting thing is that reducing carbon emissions is easy. We can help you measure your business operational carbon footprint using data you already have It is the first of our tried and tested 3-steps to sustainability and The Planet Mark certification 

Step 1 Measure: Understanding the impact of your business on the world is essential for progress, We measure your data with rigour so we may speak with confidence and authenticity.  

Step 2: Engage: We help you engage your staff to unlock their knowledge and drive passion for change. Empower your employees with knowledge and passion to make year-on-year progress.  

Step 3 Communicate: We give you tools to communicate your progress, influence others and build a positive brand. With thousands of people engaged through The Planet Mark, it has become a recognisable symbol of a company’s social and environmental progress.  

On average, holders of The Planet Mark make a 16% carbon saving each year per employee through energy use, waste, water, travel and procurement. Certified organisations deliver results far beyond regulation and compliance. Making deep and significant contributions to society, the environment and engaging their people in the process. This #GlobalClimateStrike we hope you will strike the right balance and join us in the #DecadeOfAction 

Moving Brands takes action on carbon with The Planet Mark 

Moving Brands takes action on carbon with The Planet Mark 

Moving Brands, an independent, global creative and innovation partner led by creative and strategic business people, has achieved certification to The Planet Mark. 

This is Moving Brands’ first year of business carbon footprint reporting and certification to The Planet Mark. Moving Brands’ total carbon footprint in year ending September 2019 was 144.7 tCO2e and the relative carbon footprint was 2.4 tCO2e per employee. Moving Brands’ market-based total carbon footprint in year ending September 2019 was 128.8 tCO2e.

It has calculated the carbon footprint of its London, San Francisco and New York operational sites for the year ending September 2019 and set a target to reduce emissions by 5% annually. Location based electricity accounts for 14% of the total carbon emissions and natural gas accounts for 10%. Scope 3 emissions (water, waste, paper and business travel) account for 76% of total emissions. 

Steve Malkin, Founder and CEO of The Planet Mark, commented:We need more companies like Moving Brands. The dedication to the cause of combating climate change is clear to see, from the ambitious goals on carbon to the ability to help its stakeholders become more sustainable. As well as acting on climate in its own back yard, the company is spreading sustainable ideas as far as it can. I have no doubt that the brand will work with The Planet Mark to carve a path toward sustainability.” 

Phil Richardson, Financial Controller, said:  “We’ve always been conscious about what companies we have as clients and suppliers. We want leaders and organisations who share our belief in the power of creativity and innovation, and who are working to have a positive impact in the world. We call this our Perfect Portfolio. 

The environment is one criterion of six that we qualify our clients and suppliers by. It is also a key part in all areas of running our business. The Moving Brands approach to sustainability and the environment is called Fuel. One of our goals at Moving Brands is to become carbon neutral by implementing Fuel. We use it to review everything that we buy — from fruits to finance to flights. 

Fuel has completely realigned our posture. All the items we buy and the products and services we endorse come from brands that share our values — and we’ve done this without increasing our budgets. 

We engaged with The Planet Mark to help us drive forward our goal and see what additional changes we can make on top of the many that we have implemented over the past two years. The Planet Mark also gives us a starting point to measure our progression against and to set goals. The Planet Mark are going to be invaluable in helping us achieve our carbon neutral goal.

First year certification to The Planet Mark is based on the commitment to continuous improvement in sustainability in its business operations by measuring and reducing its carbon footprint and engaging its stakeholders. 

Moving Brands makes its clients both successful and truly sustainable. Its work results in products and experiences that people love, enduring purpose-led brands and innovative new businesses. The innovation industry must realise its important place in the fight against climate change. The decade of climate action is the perfect moment to start or progress on a sustainable journey, and innovation consultancies can both respond to the demand for sustainable innovation, and use their powerful networks to advance practices and solutions that help alleviate the impacts of climate change. 

BBC Extinction: The Facts – and what we can do to action change. 

BBC Extinction: The Facts – and what we can do to action change. 

“We are at a turning point, what happens next is up to everyone of us.” In the BBC Extinction: The Facts programme, aired Sunday 13th September, the world renowned and widely respected naturalist, Sir David Attenborough delivered the hard truths about the state of the natural world. After all, aged 94 he is likely the most extensively travelled observer of the natural world than anyone else alive. 

The biodiversity crisis the world is now in has consequences for each and everyone of us across the planet. It is often referenced that the environmental crisis will only fuel further pandemics, similar to Covid-19. However, we are at the ideal moment in time to inform ourselves, make changes and rebuild our lives, our natural environments and our economies in a way that will benefit the entire planet and all who share it. 

The UN Nature Report from May 2019 warns “nature is declining globally at rates unprecedented in human history – and the rate of species extinctions is accelerating, with grave impacts on people around the world now likely.” Over 1m species are threatened with extinction. These species are not just ‘nice to have’ each one (plant, animal, insect) all play a vital role in our global ecosystems, on which we all depend.  

In the report, the UN warn that the current global response is insufficient; ‘Transformative changes’ are needed to restore and protect nature. It also states that opposition from vested interests can be overcome for public good. 

These are facts that many of us with an interest in sustainability and making the world a better place, are already familiar with, but the BBC Extinction: The Facts programme for the first time lays bare to the wider public some uncomfortable facts that likely educate many. The choices we each make as individuals, as consumers across the global, have far reaching impacts,

It is up to us to decide whether these are positive or negative. 

I for one was aware of the damage soya bean and palm oil plantations have on the environment but was probably not as well informed about coffee and chocolate. I’m old enough to remember making new choices back in the late 1980and 1990’s, as a result of the banning of CFCs and the Kyoto Protocol, I changed my aerosol deodorant and knew to buy Fairtrade coffee, so I am saddened to think damaging and unfair practices still exist in 2020. 

Positive change can come about but we are running out of time, we need to act now. No longer do we have the luxury to think how nice it would be to make some changes in the future, we need to take radical decisions, inform ourselves and spread the word, so together we can take action.  

If you have not already done so, take an hour out of your day, watch this programme with your colleagues, friends or with family. You will likely come away feeling less overwhelmed about where to start and wonder what as an individual each of us can really do to act. Everyone of us has the power to change some of our habits, encourage others to change and to put pressure on industry and governments to come together and be a collective force for good. Through global collaboration progress does and can continue to be made, it starts with each and everyone of us. 

Join us and our members at our Awards in October to hear about the amazing actions the individuals and businesses in our Planet Mark community are taking to make a world of difference. Book your free spot here and join us in this Decade of Action. 

St Monica Trust cuts carbon to earn The Planet Mark

St Monica Trust cuts carbon to earn The Planet Mark

St Monica Trust, a charity providing a unique blend of retirement villages, specialist care homes and support for older people in the places where they live, has achieved certification to The Planet Mark.  

St Monica Trust’s total carbon footprint in the year ending December 2019 was 3.300 0 tCO2e, a decrease of 5.7% from the year ending 2018. The relative carbon footprint was 3.9 tCO2e per employee, a decrease of 4% compared to the year ending 2018. 

This is St Monica Trust’s third year of business carbon footprint reporting and certification to The Planet Mark. It first calculated the carbon footprint of its UK business operations for the year ending December 2017 and set a target to reduce emissions by 5% annually. This year’s footprint covers its six sites, and measures energy used in buildings, water use, fleet, business travel, waste disposal and paper use. 

Electricity emissions decreased by 14% and business travel emissions decreased by 10%. Natural gas and fleet emissions remained practically the same, but Scope 3 emissions decreased by 7.4%. 

Steve Malkin, Founder and CEO of The Planet Mark, said: “The results speak for themselves – I’m so happy to see the progress made in cutting carbon by the St Monica Trust this year. The benefit of environmental sustainability will be felt by all in its communities, from residents to staff and visitors. The team are engaged and the eagerness to make positive change is palpable. Their hard work put in has paid off.” 

Mark Thomas, Sustainability Manager for the St Monica Trust, added: “The Planet Mark has been key to keeping Sustainability at the top of St Monica Trust’s agenda, and instrumental in some of the positive changes that we’ve made, whether it be switching to 100% renewables for our energy supplies or changing our printer paper from virgin paper to a recycled paper.” 

Certification to The Planet Mark is based on the commitment to continuous improvement in sustainability in its business operations by measuring and reducing its carbon footprint and engaging its stakeholders. 

St Monica Trust was the first care provider in the UK to hold The Planet Mark certification. The Trust has made commitments to carry out energy audits, conduct a ‘switch off’ awareness campaign among its staff and residents, develop staff engagement programmes to promote sustainability awareness and increase the availability of recycling facilities throughout its estate. 

Environmental sustainability can have numerous benefits to the care industry. The principles of sustainability have huge consequences for the health, wellbeing and appeal of buildings and spaces used for care. Furthermore, as public opinion continues to recognise the pressing nature of climate change, customers continue to look for sustainable credentials in all of their decisions. Being at the forefront of environmental sustainability allows care providers to promote best practice for their business, their residents, and the planet. 

Sustainability and purpose-led brands in luxury

Sustainability and purpose-led brands in luxury

Purpose-Led Brand

It is widely known that purposeled brands outperform competitors. Today, consumers makpurchasing decisions based on companies that identify with their values and beliefs. Meaningful relationships, founded on a sense of belonging shift customer dialogue from “give me what I want” to “support the ideals we believe in”. When a company takes a genuine approach to establish its purpose, it takes a step in the right direction towards becoming one that can sustain growth through dynamic market conditions. They can continually and quickly adapt to changing conditions, with an overarching purpose guiding decision making. 

A Growing Demand for Sustainability

Luxury goods are synonymous with long life spans and durability. However, this is often tarnished with secrecy surrounding processes, procurement and waste during production. In 2019, Burberry revealed the destruction of more than £100 million worth of unsold products over the past 5 years. This has lead consumers calling for more transparency and open communication. 

With Millennials and Generation Z making up 85% of the global luxury sales growth, brands need to align their values to society and seek to communicate their core identity and behaviour. The new group of consumers are socially and environmentally conscious about their purchasing decisions and are more likely to purchase from brands that resonate with their own personal values. 

Adapting to A New Way of Living

Luxury retailers are adapting to the change in attitudes towards sustainability in numerous ways. According to Selfridges, over 60% of its existing customers desire to shop sustainably, while the social and environmental impact of a purchase was found to be important for 84%. For that reason, Selfridges launched Project Earth in the hopes of engaging its ethical consumers. It has introduced second-hand fashion shop, clothing rental, beauty pack recycling and a service for product repairs as part of its five-year sustainability plan.  

With an estimated £140 million worth of clothes going to landfills each year, and a staggering £30 billion worth of unused clothing still sitting in wardrobes nationwide, consumers interest in upcycling is growing. Royal Warrant Holder Lyle & Scott are looking to offer a repair/recycle service to consumers for pre-loved products to improve and lengthen the life span of goods, and in turn, reduce the amount of landfill created by pre-loved garments. 

Authenticity, Accountability and Transparency

Authenticity and transparency are crucial to establishing whether an organisation genuinely implements sustainability and environmental-friendly models into their practice from the ground up. An organisation must live and breathe their mission. It must become an extension of its strategy and the guiding belief for all decisions. For example, award winning design studio and Planet Mark holder Winch Design was founded on the purpose to fulfil their clients’ dreams, employee’s ambitions, and communities’ needs, in a way that consistently improves lives and protects the environment. Winch has one foot in design and the other in social responsibility, from protecting acres of rainforest, investing in innovative materials, to being transparent about supply chains and reduction in carbon emissions.

With eco-friendly luxury practices embedded into its organisations core identity, editorial and communication have a subtle tone and authentic narrative. Winch Design recently launched its Life Worth Living Plan detailing their full sustainability commitments and 2024 targets to conserve and protect the planet. The website publishes their supporting charitable organisations, the numerous SDG goals it contributes to, sustainability pledges and certification for public view. Displaying these measurements and commitments forces organisations to move from promises to tangible actions. But Winch Design is also transparent about their limitations and hold themselves accountable by way of external audits and third-party credentials.  

The Value of Certification

Certification is a key signal for consumers that want to buy more responsibly. By measuring and assessing against robust criteria it gives consumers reassurance and provides organisations with an understanding of truth; where a company is; where it wants to go and how to get there. It helps highlight weaknesses and ultimately create ambitious targets that improve environmental, social, and economic contributions.

At The Planet Mark we see a world where we all contribute to a thriving planet and together, we will make a world of difference. We can help your organisation identify its purpose, and empower your employees to live and breathe it at every level. Join us today, commit your organisation to the Decade of Action and put sustainability at the heart of your brand.