Author: Ashley Richmond | The Planet Mark
Finish Strong – A sustainable and resilient recovery post Covid-19

Finish Strong – A sustainable and resilient recovery post Covid-19

Free Carbon Clinics until 23rd December 2020

As we face unprecedented challengeswe must recover and create a world where sustainability is a primary focus in its reconstruction. We have the opportunity to reimagine a more sustainable future, aimed at preserving biodiversity systems and tackling climate change. The appetite for change that the pandemic has brought must be leveraged towards rallying support for the common 2030 global sustainability agenda and ensure people enjoy durable prosperity.  

In support of the Global Climate Strike Friday 25th September, we provided free complimentary carbon clinics designed to help organisations cut through the complexity and provide informed perspective and practical solutions to tackle climate change. Following its impact, we have extended the free carbon clinics until 23rd December 2020.  

Our sustainability consultants will help you navigate the first steps towards measuring and reducing carbon emissions to ensure your sustainability efforts are credible and robust, and ultimately improving business performance. These 30-minute clinics, suitable for organisations of more than 20 people are designed to give tailored advice to advance sustainability journeys.  

With our three-step process to The Planet Mark certification, carbon measurement and reduction are made efficient and straightforward: 

Step 1 Measure: We measure your data with rigour so we may speak with confidence and authenticity.   

Step 2: Engage: We help you engage your staff and wider stakeholders to unlock their knowledge and drive passion for change.  

Step 3 Communicate: We give you tools to communicate your progress, influence others and build a positive brand.  

At  The Planet Mark, certified members deliver results beyond regulation and compliance, making a 16% carbon saving each year per employee through energy use, waste, water, travel and procurement.  

Together, we are a collective force for good. 

Sustainability and purpose-led brands in luxury

Sustainability and purpose-led brands in luxury

Purpose-Led Brand

It is widely known that purposeled brands outperform competitors. Today, consumers makpurchasing decisions based on companies that identify with their values and beliefs. Meaningful relationships, founded on a sense of belonging shift customer dialogue from “give me what I want” to “support the ideals we believe in”. When a company takes a genuine approach to establish its purpose, it takes a step in the right direction towards becoming one that can sustain growth through dynamic market conditions. They can continually and quickly adapt to changing conditions, with an overarching purpose guiding decision making. 

A Growing Demand for Sustainability

Luxury goods are synonymous with long life spans and durability. However, this is often tarnished with secrecy surrounding processes, procurement and waste during production. In 2019, Burberry revealed the destruction of more than £100 million worth of unsold products over the past 5 years. This has lead consumers calling for more transparency and open communication. 

With Millennials and Generation Z making up 85% of the global luxury sales growth, brands need to align their values to society and seek to communicate their core identity and behaviour. The new group of consumers are socially and environmentally conscious about their purchasing decisions and are more likely to purchase from brands that resonate with their own personal values. 

Adapting to A New Way of Living

Luxury retailers are adapting to the change in attitudes towards sustainability in numerous ways. According to Selfridges, over 60% of its existing customers desire to shop sustainably, while the social and environmental impact of a purchase was found to be important for 84%. For that reason, Selfridges launched Project Earth in the hopes of engaging its ethical consumers. It has introduced second-hand fashion shop, clothing rental, beauty pack recycling and a service for product repairs as part of its five-year sustainability plan.  

With an estimated £140 million worth of clothes going to landfills each year, and a staggering £30 billion worth of unused clothing still sitting in wardrobes nationwide, consumers interest in upcycling is growing. Royal Warrant Holder Lyle & Scott are looking to offer a repair/recycle service to consumers for pre-loved products to improve and lengthen the life span of goods, and in turn, reduce the amount of landfill created by pre-loved garments. 

Authenticity, Accountability and Transparency

Authenticity and transparency are crucial to establishing whether an organisation genuinely implements sustainability and environmental-friendly models into their practice from the ground up. An organisation must live and breathe their mission. It must become an extension of its strategy and the guiding belief for all decisions. For example, award winning design studio and Planet Mark holder Winch Design was founded on the purpose to fulfil their clients’ dreams, employee’s ambitions, and communities’ needs, in a way that consistently improves lives and protects the environment. Winch has one foot in design and the other in social responsibility, from protecting acres of rainforest, investing in innovative materials, to being transparent about supply chains and reduction in carbon emissions.

With eco-friendly luxury practices embedded into its organisations core identity, editorial and communication have a subtle tone and authentic narrative. Winch Design recently launched its Life Worth Living Plan detailing their full sustainability commitments and 2024 targets to conserve and protect the planet. The website publishes their supporting charitable organisations, the numerous SDG goals it contributes to, sustainability pledges and certification for public view. Displaying these measurements and commitments forces organisations to move from promises to tangible actions. But Winch Design is also transparent about their limitations and hold themselves accountable by way of external audits and third-party credentials.  

The Value of Certification

Certification is a key signal for consumers that want to buy more responsibly. By measuring and assessing against robust criteria it gives consumers reassurance and provides organisations with an understanding of truth; where a company is; where it wants to go and how to get there. It helps highlight weaknesses and ultimately create ambitious targets that improve environmental, social, and economic contributions.

At The Planet Mark we see a world where we all contribute to a thriving planet and together, we will make a world of difference. We can help your organisation identify its purpose, and empower your employees to live and breathe it at every level. Join us today, commit your organisation to the Decade of Action and put sustainability at the heart of your brand.