CLARITY-The Soap Co. recognised at PwC’s Building Public Trust Awards

Dec 14, 2017 | News

By <a href="" target="_self">George Catchpole</a>

By George Catchpole

Marketing Manager

CLARITY-The Soap Co. has won a PwC Social Entrepreneurs Club Award at the annual PwC’s Building Public Trust Awards.


Clarity-The Soap Co., which recently became a holder of The Planet Mark™, won in the Environmental Impact Category at PwC’s Building Public Trust Awards held on November 30 2017. The awards recognise PwC Social Entrepreneurs Club members who are implementing innovative and impactful solutions to society’s challenges. The winner is selected by a panel of judges and awarded a trophy and a £5,000 prize.

As part of its submission, CLARITY-The Soap Co. detailed how it recently become a holder of The Planet Mark™. As part of its certificate, it has committed to reduce its carbon footprint annually by 5% and to improve accountability in how and from where materials are sourced. Ingredients, bottles and labels wherever possible come from UK suppliers and they are either recycled, compostable or recyclable. CLARITY-The Soap Co. manufactures its products by using 100% green energy – a clear statement of its commitment to the environment.

In addition, the organisation has just formulated a new eco range for both of its brands. The CLARITYECO range – with an eco-foaming, biodegradable hand wash made with 100% eco certified ingredients – and The Soap Co.’s new Eco & Bee Friendly collection (see photo). Both product labels carry The Planet Mark™ logo to demonstrate Clarity – The Soap Co.’s commitment to cutting its operational carbon footprint.

Anja Batista Sonksen, one of CLARITY-The Soap Co.’s Trustees, and Camilla Marcus Dew, head of Commercial at CLARITY–The Soap Co., received the award from ITN’s Mary Nightingale.

Camilla commented: “It is so gratifying be recognised by the PwC judges as a leading eco-friendly social enterprise that is establishing best practice in how to manufacture great products without ever compromising on our environmental ethos.

“This demonstrates we are on the right track in both delivering and communicating our vision for the future. We pride ourselves on having a no compromise approach; our vision is to make environmentally friendly and socially responsible products mainstream. We have worked hard to better articulate how our social enterprise ethos is integrated into our business practices and to sharpen our proposal both from a marketing and sales perspective.

“We are currently making real headway with our new CLARITYECO range and we have already gained the attention of a number of supermarkets. In addition, we have launched our brand new The Soap Co. luxury Eco & Bee Friendly collection that is doing well in what is a hugely competitive market.”

In addition, on 23 November 2017, CLARITY–The Soap Co. was ‘highly commended’ for the second year running in the prestigious, One to Watch award category at the 2017 Social Enterprise UK Awards. The award is given, ‘For a social enterprise that can clearly articulate their future vision and how they are going to achieve it.’ CLARITY – The Soap Co. was also shortlisted in the Consumer Facing Social Enterprise category, ‘For a social enterprise that produced or delivers a retail product or service to the general public.’

2017 has seen CLARITY-The Soap Co. featuring in other key awards ceremonies, most notably, when Camilla, who founded The Soap Co., won the Blue Patch ‘Female Business Leader Award Winner’. It celebrates exceptional, hardworking women who are achieving greatness through enterprise. “Leading a predominantly female team, Camilla is proof that women of any age and background can make waves to mainstream consumers, spreading the message of social enterprise and delivering brand excellence. She’s been interviewed by Business Insider and Digital Mums, represented the UK for the British Council and had national TV, newspaper and radio coverage,” commented the Blue Patch website.

In early July 2017, the Sustainable City Awards, run by the London Sustainability Exchange and administered by City of London Corporation, were held. The awards aim to recognise and reward best practice in environmental management and sustainable leadership. CLARITY-The Soap Co. was delighted to be nominated alongside the likes of Brockwell Park Community Greenhouses, Lendlease and Drive Now and whilst it didn’t win, it was gratifying to be shortlisted in two categories:

1. Health and Wellbeing – For best practice in promoting working environments and cultures which benefit the wellbeing of workers or citizens

2. Innovative Technology – Application of new technology for smarter, more sustainable city life. It was also rewarding to meet so many inspirational organisations that are driving the #sustainability agenda forward.