Cool Earth and The Planet Mark
Planet First is proud to support and partner with Cool Earth, a UK registered charity (number 1117978). Our work with Cool Earth has supported community-led projects in the Peruvian Amazon and is helping to conserve over 2,200 acres of endangered rainforest through The Planet Mark for buildings certification.
We believe that people are at the heart of sustainable solutions. The Cool Earth programme provides investment into rainforest communities enabling them to own their land and continue to live in a sustainable environment.
Cool Earth is Europe’s fastest growing rainforest protection charity; without its intervention, many acres of forest will be destroyed within the next 18 months. The charity is supported by over 140,000 individuals and endorsed by expert environmentalists, David Attenborough, Professor James Lovelock and Sir Nicholas Stern.
The simple idea behind Cool Earth is that rainforests are worth much more to the planet left standing than they are cut down.
Cool Earth put the money they receive into a local trust, and make the rainforest communities the legal custodians of their land. Through community rangers and satellite imagery, Cool Earth monitor and protect the rainforest from illegal activity around the clock. By supporting schools, clinics and sustainable jobs, Cool Earth makes sure forest protection goes hand in hand with better lives.
Environmental: As Cool Earth conserves rainforest at imminent risk of destruction our work is key to challenging climate change. But the environmental benefits are greater still. Rainforests help regulate our global weather patterns, they produce around 20% of the globe’s fresh water, around a fifth of the planet’s oxygen and two thirds of the world’s plant and animal species many of which still lie undiscovered.
Social: Cool Earth’s projects are all community led providing better healthcare, sustainable employment, supporting education and securing indigenous land rights. Cool Earth enables rainforest people to make a better living from protecting the forest, preserving centuries of culture and tradition.
Economic: Cool Earth enables local people to earn a better income from sustainable employment programmes than selling trees for commercial use. Helping to develop the production of cacao and coffee and opening up access to markets has strengthened the local economy. Rainforests are home to some 300 million people with 1.6 billion people dependent on them for their livelihoods.