Global Marketing Group Incubeta achieves The Planet Mark sustainability certification

Jun 4, 2020 | News

By <a href="" target="_self">George Catchpole</a>

By George Catchpole

Marketing Manager

Incubeta UK, a digital marketing solution provider specialising in the areas of media and technology has achieved The Planet Marka sustainability certification which requires its holders to reduce carbon emissions, engage stakeholders and communicate results 

Incubeta has included the carbon footprint of its London and Manchester operational sites and with support from The Planet Mark has set a target to reduce carbon emissions by 5% annuallyThis year’s footprint includes emissions from purchased electricity, transmission and distribution losses, water, business travel and printing paper for its offices.  

Steve Malkin, Founder and CEO of The Planet Mark, commented: “I’m so pleased to have Incubeta join us at The Planet Mark. I can sense a true desire to create a sustainable business at the agency. A willingness to embrace change is central to the success of any modern business. The positive impacts are plain to see, and the engagement in sustainability from the team is truly inspiring. Incubeta have the creative power to connect with stakeholders across the world, and I hope that the agency’s sustainability journey can become an integral part of its business in the future.” 

Luke Judge, CEO of Incubeta UK & US, said: “We’re so excited about what embarking on this journey with The Planet Mark will bring. This partnership is a great opportunity for us to continuously improve as a business when it comes to our carbon footprint, by making sustainability one of our key business priorities in the UK for 2020 and beyond.” 

Certification to The Planet Mark augments an already impressive sustainability agenda at IncubetaThe agency recently took part in a virtual Kickstarter workshop with The Planet Mark to engage the wider team in their carbon reduction aspirations. 

Additionaly, Incubeta’s Sustainability Committee was formed in early 2019, in recognition of its staff’s individual environmental efforts and to champion change across the business from a leadership perspective. 

Working with First Mile, Incubeta has implemented a comprehensive recycling and waste scheme. Its Old Street office is in a BREEAM Excellent rated building, with its energy sourced from renewable and gas supply, offset using carbon credits.  

Members of Incubeta team helping Pooles Park Primary School with their community garden.

It is essential for the creative and marketing industries to show leadership in sustainability, helping brands to communicate more responsibly and giving greater peace of mind to their customersWith a genuine environmental consciousness and passion to deliver its sustainability objectives, Incubeta is perfectly poised to be a true catalyst for change.  

The Planet Mark’s three-step process to certification: 

  1. Measure – The Planet Mark certification team conducts a robust measurement of carbon across scopes 1, 2 and 3, compiling a report that complies with global protocols.  
  2. Engage- The Planet Mark engages staff to unlock their knowledge and drive passion for change.  
  3. Communicate – The programme provides tools to communicate progress, influence and empower others and build a positive brand.