It’s 2017…time to set three-year carbon targets with our ‘2020 Vision’ programme

Jan 5, 2017 | News

By <a href="" target="_self">George Catchpole</a>

By George Catchpole

Marketing Manager

We’re kicking off the new year by incentivising organisations to set and achieve three-year targets to reduce their carbon emissions through The Planet Mark™. We’re calling it the ‘2020 Vision’ programme and we’re cutting the cost of certification to make it easier for any organisation that wants to be part of a better future.

Steve Malkin, ceo of The Planet Mark™

Take a look into the future. Would you like your organisation to be a leaner, greener operation in three year’s time while contributing to the local and global effort to tackle climate change?

We’re kicking off the new year by incentivising organisations to set and achieve three-year targets to reduce their carbon emissions. We’re calling it the ‘2020 Vision’ programme because it requires a vision for your business to be part of the solution for a sustainable future.

So what’s stopping you?

Yes, we know three years may seem like a long time to commit to a carbon reduction programme and we understand a common worry among some organisations to publicly commit to carbon emissions reduction targets because they fear they will look bad if they don’t hit them. But we wouldn’t be offering the 2020 Vision programme unless we were confident we could help you achieve your goals. And we have the results to prove it. In the last three years The Planet Mark™ has helped organisations achieved an average 14.5 per cent reduction in carbon emissions per employee.

It makes 2017 a perfect time to set and hit targets by 2020.

Still worried?

We’re often confronted by concerns by smaller organisations that a carbon reduction programme will be too difficult and resource intensive to put in place. That’s why we’ve devised a programme that is easy to embed and delivers results, starting simply with employee engagement and energy efficiency measures that give a fast return on investment.

Why now?

The final hurdle is often inertia. We often hear “Why now?” and “It is not a business priority”.

But it should be. Cutting carbon is a global priority that is backed by a legally binding global climate treaty and national targets relevant to every business. If you are not addressing this new landscape, it could damage your reputation and put at risk your efforts at attracting and retaining customers and employees.

We are witnessing every shape and size of company enjoy the benefits of sustainability, from cost savings and brand enhancement to the positive effect it has on company culture.

So what’s the deal?

We know cost can be a concern for organisations. So we’d like to make you an offer to encourage you to start measuring and reducing your carbon emissions over the next three years; if you commit to The Planet Mark” 2020 Vision programme and cutting your carbon emissions, we will reduce the certification price by a third. Our ‘3 for 2 offer’ gives you three years of The Planet Mark™ for the price of two years. And we will help you every step of the way.

Not only does The Planet Mark™ tick all the boxes for business, it also makes it fun, engaging and, dare I say it, exciting.

As soon as you’re certified, we will visit your business and present your certificate with the relevant razzmatazz, free tickets to the Eden Project and goodies from the Peruvian rainforest we’re helping to protect through the award-winning charity Cool Earth.

We will raise the profile of your sustainability programme through an effective communications programme. And most importantly we will talk to your team about what they can do to meet company targets.

And everyone can go home knowing they are making a positive contribution to tackling climate change. Once you start, you don’t look back. Please join us.