Digital Detox, a leading independent digital product design and development agency, has achieved certification to The Planet Mark.
This is Digital Detox’s second year of business carbon footprint reporting and certification to The Planet Mark. It first calculated the carbon footprint of its London office operations in Brixton for the year ending December 2018 and set a target to reduce emissions by 5% annually.
Digital Detox’s total carbon footprint in the year ending December 2019 was 17.3 tCO2e, a decrease of 4% from the year ending 2018. The relative carbon footprint was 0.6 tCO2e per employee, a decrease of 20% compared to the year ending 2018.
In the decade of climate action, a business must continue to act to cut carbon emissions. Global climate goals are tied inextricably to global prosperity, and businesses regularly monitoring their sustainable progress will be better prepared for changes on a global scale.
Steve Malkin, Founder and CEO of The Planet Mark, commented: “Digital Detox has clear ambitions for a sustainable future, and I’m pleased to see the progress made towards those goals this year. The agency’s ability to spread positive change through its network of stakeholders is huge, and I commend the team’s efforts in spreading sustainability beyond their own office. Digital Detox has a potent combination of dedication and know-how; with this, the agency will thrive in a sustainable future.”
Liam Snelling, MD and Co-Founder of Digital Detox, commented: “As a humanity-led digital product agency, we recognise the impact our company and the wider industry has on the environment, and our responsibility to take action in the fight against climate change. That’s why we have partnered with The Planet Mark to calculate and reduce our carbon footprint. More sustainable lifestyles and businesses are essential in the fight against climate change and at Digital Detox, our purpose and goal as a business are to use technology to better people and the planet.
Whilst our carbon footprint may be relatively small, our impact can be large through talking and educating our network about the carbon footprint of digital and how to reduce it. We are also using our digital skills and experience to develop new ways to report, manage and reduce emissions. Against the backdrop of the COVID-19 epidemic, now more than ever it’s about building back better, smarter and more sustainably.”
Digital Detox has a simple but ambitious sustainable goal: to become carbon neutral within the next five years. But beyond its own ambitions, the agency also has ambitions for its clients, offering to produce green reports for the digital landscapes of its clients. Through smart technology and practice, it aims to cut both its own, and its stakeholders’, carbon footprints.
Digital agencies have a responsibility to act on climate change. Globally, digital pollution emits more carbon than air travel. Technology use must be compatible with smart and sustainable solutions as the world continues to embrace the digital revolution. As modern consumers become increasingly concerned with their supply chain sustainability, digital agencies must be responsive to this change, through both their internal and external sustainable offerings.
CERTIFIED YEAR 2
This is to certify that Digital Detox has achieved a reduction in its carbon footprint and is committed to continous improvement in sustainability.
Valid to 31 March 2021
Sir Tim Smit KBE
4% absolute carbon reduction
20% carbon reduction per employee
We are committed to reducing our carbon emmissions yearly so that together, we can all halt climate change
30 FTE employees
We engage our employees and wider stakeholders to unlock their talent and knowledge to drive year on year progress in sustainability.
We recognise that transparent communication is essential for transformational change and we quantifiably report on
6 SUSTAINABLE DEVELOPMENT GOALS