Incubeta | The Planet Mark


Incubeta UK, a digital marketing solution provider specialising in the areas of media, technology and creative, has achieved certification to The Planet Mark.

This is Incubeta UK’s first year of business carbon footprint reporting and certification to The Planet Mark. Incubeta UK’s total carbon footprint in the year ending December 2019 was 118.2 tCO2e and the relative carbon footprint was 1.33 tCO2e per employee.

It first calculated the carbon footprint of its London and Manchester operational sites for the year ending December 2019 and set a target to reduce emissions by 5 annually This year’s footprint includes emissions from purchased electricity, transmission and distribution losses, water, business travel and printing paper for its offices. Air travel accounts for 81% of the total carbon emissions, electricity accounts for 14%. Scope 3 emissions account for 86% of total emissions.

Steve Malkin, Founder and CEO of The Planet Mark, commented: “I’m so pleased to have Incubeta join us at The Planet Mark. I can sense a true desire to create a sustainable business at the agency, and willingness to embrace change is central to the success of any modern business. The positive impacts are plain to see, and the engagement in sustainability from the team is truly inspiring. Incubeta have the creative power to connect with stakeholders across the world, and I hope that the agency’s sustainability journey can become an integral part of its business in the future.”

Luke Judge, CEO of Incubeta UK & US, said: “We’re so excited about what embarking on this journey with the Planet Mark will bring. This partnership is a great opportunity for us to continuously improve as a business when it comes to our carbon footprint, by making sustainability one of our key business priorities for 2020 and beyond.”

First year certification to The Planet Mark is based on the commitment to continuous improvement in sustainability within its business operations by measuring and reducing its carbon footprint and engaging its stakeholders.

Incubeta has already taken many steps towards becoming a sustainable business. Working with First Mile, the agency has implemented a comprehensive recycling and waste scheme. Its Old Street office is in a BREEAM Excellent rated building, with its energy sourced from renewable and gas supply offset using carbon credits. All of the positive changes have been reinforced by sustainability committees at Incubeta and for the Old Street office building it occupies.

Creative agencies need to learn to walk the walk on sustainability. Consumers want brands that align with their values, and these brands are ever more likely to require genuine sustainability. A good product is no longer all that is necessary to win over a potential customer. As well as providing clear knowledge on the issues impacting our planet, in a modern world, agencies must show commitment from within to sustainable change.



The Planet Mark

This is to certify that Incubeta has achieved a reduction in its carbon footprint and is committed to continous improvement in sustainability.

Valid to 31 March 2021

Steve Malkin
The Planet Mark

Sir Tim Smit KBE
The Eden Project


1.33 tCO2e carbon footprint per employee

118.2 tCO2e total carbon footprint

We are committed to reducing our carbon emmissions yearly so that together, we can all halt climate change

  • Reporting boundary : 2 UK Operational sites –London and Manchester
  • Emission sources : electricity, transmission and distribution losses, water, travel, paper
  • Reporting period : 1 Jan 2019 –31 Dec 2019


89 FTE employees

We engage our employees and wider stakeholders to unlock their talent and knowledge to drive year on year progress in sustainability.


We recognise that transparent communication is essential for transformational change and we quantifiably report on