MediaCom North, part of Mediacom, one of the world’s largest media agency networks, has achieved certification to The Planet Mark.
This is MediaCom North’s second year of business carbon footprint reporting. MediaCom North’s total carbon footprint in the year ending December 2019 was 109.3 tCO2e, a decrease of 16.7% from the year ending 2018. The relative carbon footprint per £m turnover was 0.36 tCO2e, a 20.8% decrease compared to the previous year. The relative carbon footprint was 0.46 tCO2e per employee, a decrease of 0.5% compared to the year ending 2018.
It first calculated the carbon footprint of its Manchester Headquarters operations for the year ending December 2017 and set a target to reduce emissions by 5% annually. This year’s footprint includes emissions from purchased electricity, transmission and distribution losses, fuel used by the fleet, water, waste, business travel and printing paper for its Manchester Headquarters.
Steve Malkin, Founder and CEO of The Planet Mark, said: “Through their power to influence the creative industries have a large role to play in the fight against climate change, and MediaCom are leading the charge. Their award-winning sustainability achievements of the agency evidence the thirst for change I can see in all of them. The carbon reductions achieved this year have been truly impressive and I am keen to see their continued efforts to reduce the impact the agency has on the planet.”
Certification to The Planet Mark is based on the commitment to continuous improvement in sustainability in its business operations by measuring and reducing its carbon footprint and engaging its stakeholders.
MediaCom North is the largest billing media agency outside London and consists of four offices across Leeds, Birmingham and Manchester. The agency recognises the need for radical change in the way the industry does business, and demonstrated this by winning twice at The Planet Mark Awards – for biggest overall carbon reduction and for the best internal sustainability campaign.
Agencies have a crucial role in helping bring about a reduction in carbon emissions. By helping brands transfer their ideas to people, they are able to bring meaning and emotion to their work to tap into their audience. As both the brands they help and the audience they wish to attract long for more sustainable products, creative agencies must ensure they are at the forefront of sustainability. This means having access to knowledge of environmental trends and being able to demonstrate sustainable credentials themselves.
CERTIFIED YEAR 3
This is to certify that MediaCom has achieved a reduction in its carbon footprint and is committed to continous improvement in sustainability.
Valid to 31 March 2021
Sir Tim Smit KBE
16.7% absolute carbon reduction
0.5% carbon reduction per employee
We are committed to reducing our carbon emmissions yearly so that together, we can all halt climate change
238 FTE employees
We engage our employees and wider stakeholders to unlock their talent and knowledge to drive year on year progress in sustainability.
We recognise that transparent communication is essential for transformational change and we quantifiably report on
5 SUSTAINABLE DEVELOPMENT GOALS