Pioneering environmental charity Cool Earth cuts total carbon footprint by a staggering 46%

Jan 31, 2019 | News

By <a href="" target="_self">George Catchpole</a>

By George Catchpole

Marketing Manager

The Planet Mark

Cool Earth:

Pioneering environmental charity Cool Earth cuts total carbon footprint by a staggering 46%

Cool Earth, an International NGO, championed by celebrities including Sir David Attenborough and Dame Vivienne Westwood has slashed its total carbon footprint by 40.8 tCO2e. Enough carbon to sustain the energy use of an average household for over 3 years.

This, its seventh year of carbon footprint reporting with The Planet Mark has seen the multiple award-winning charity exceed its carbon reduction target by an impressive 31%

Cool Earth’s Director Matthew Owen said, “Protecting tropical rainforest makes a massive impact on carbon emissions worldwide. But it’s important to recognise that actions closer to home can also play a big part in the fight against climate change. That’s why we track and report on our carbon footprint with The Planet Mark and why we’re delighted to see it reducing so dramatically year after year, despite the growth of our operation.”

Every year, about 18 million hectares of forest, an area the size of England and Wales is felled. As fast as the trees go, the chance of slowing or reversing climate change becomes slimmer. Cool Earth exists to empower local people to protect their rainforest, in order to combat global warming and protect threatened ecosystems.

Since 2007, this commitment has seen Cool Earth’s partner communities protect an area of endangered rainforest equivalent to 450 thousand football pitches, locking in over 230 million tonnes of CO2 in the process.

On presenting the certification, Steve Malkin, CEO & Founder of The Planet Mark commented; “Maintaining our rainforest enhances biodiversity, the generation of fresh water and peoples’ lives, and it also helps lock in carbon and mitigate the effects of climate change.   We are particularly delighted to award Cool Earth with The Planet Mark certification for their outstanding efforts to measure and reduce the carbon emissions in their charitable operations. From their involvement with the Queen’s Commonwealth Canopy to support from Sir David Attenborough, Cool Earth is without question one of the most impactful charities in rainforest protection, contributing to stronger societies and safeguarding our environment.”

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