In this month’s magazine for the beauty industry standard CIDESCO, Steve Malkin, ceo of Planet First, offers his top tips to transforming your salon and spa into a sustainable business
The health and beauty industry is perfectly placed to take the lead in ethical and environmental product development and services. This goes beyond technical solutions to communicating the deep and intrinsic connection between personal well-being and nature. Fundamentally, our health is dependent on the health and stability of the planet.
[Planet First has] found that organisations gaining sustainability certification are saving over €140 per employee per year and achieving a 7% carbon saving. It is often, however, the indirect benefits that really make a difference for business. Making a commitment to positive impacts on society and the environment improves your brand and business reputation. This helps attract and retain quality employees and is becoming increasingly important for customers.
Going green is not only good for the planet but it can also help you develop new business models, services and products that are more in tune with customer demand.
To read Planet First ceo Steve Malkin’s seven tips to kick-start your beauty and spa sustainability programme go to http://cidesco.com/international-link-magazine/